This project was a mockup of what a potential Childish Gambino website could look like promoting his ‘This is America’ tour. A heavy inspiration for the design was the music video ‘Feels Like Summer’, that was one of the singles he released around the time of this tour. I recreated the look of the animation to tie into his main song ‘This is America’ while blending elements that would feel appropriate for the content of his music and other album covers and artwork.

Since a lot of his singles are very laid back, I went with a design that was inspired by lava lamps since they have an association with being calming and very “go with the flow”.