A specimen book showcasing the font ‘Avenir’ designed by Adrian Frutiger. I chose this font for this project because I’ve always enjoyed simple geometric based fonts with a good amount of weight options, but that aren’t so geometric that they feel lifeless. I feel like Avenir achieves a nice balance, which makes it extremely practical, albeit a bit basic. Along side the book, I created two posters showcasing some common elements that type share while using Avenir as the model to showcase them.